Starbucks Cold Brewer
The Starbucks Cold Brewer is the first Starbucks commercialized product from Tryer (an innovation center). It had to be cheap, modular, and use existing tools & recipes. This required a scrappy approach involving the Partners (employees).
Objective
Reimagine the way cold brew is made in stores while maintaining the same constraints the old process had (recipe, location, cost, etc.).
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Headquarter's Voice: "We have a cold brew capacity problem"
Store Partner's Voice: "The process is broken"
Human Centered Design Approach
Cross functional collaboration beginning with nimble team of 5 and ending in a team of 20+, centered around:
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Building empathy
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Defining the real problem to solve
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Rapid prototyping
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User feedback
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Iterations
Results
33%​ Increase in Capacity
105 min/week/store Decrease in Labor
Product consistency improved
Store Partner experience improved
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From problem definition to launching in 10,000+ stores globally in 24 months.
User Journey Mapping - an Empathy Exercise
From (3) Manual Brewers to (4) Automated Brewers - Same Space & Recipe
