Personal Cup Return
A first-of-its-kind test for Starbucks, the "Borrow A Cup" program aimed to eliminate single use cups from one of the most iconic brands in the world. As a consistent point of return, storage, and user education/attraction, our proof of concept enabled a bold new strategy in the midst of a pandemic.
Objective
Rapid prototyping and accessibility testing of return kiosk, building from comprehensive consumer insights reports, with real-world evaluation in local stores.
Approach
Leverage broad experience, consumer insights, and a real-world test to validate the feasibility of an entirely new ecosystem.
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Results
(5) Store Test of bold new strategy.
Anything is a trashcan if you allow it to be - one of the key learnings which drove an IoT enabled scan-to-open return kiosk with a 100+ cup capacity, accessible by customers and store Partners independently.
Scan-to-Open Cup Return Kiosk & Live User Feedback via QR Code
